From the desk of Bryan Durocher -
Welcome.The global beauty industry market is moving at a lightning speed. Consumers are becoming more educated and an aging and sophisticated population has created a huge demand for results oriented treatments and products to look and feel younger for longer no matter what type of economy. This coupled with global access to get the desired youthful appearance the consumer is looking for results and a quality experience.
As a result the medical day spa concept has flourished in recent years despite a challenging economy. This doesn’t mean all of them have been successful, far from it. The only ones still surviving today have been run by smart people “in the know” who have educated themselves thoroughly on how to run this very unique type of business. In addition these professionals have constantly evolved to meet the needs of a demanding and savvy clientele. Clients coming in for a cosmetic, weight loss, or spa service want the medical results but in a spa like, stress reducing environment. Being in the hands of a trusted medical professional makes them feel safe, not being in a clinical, white, sparsely designed room. This is evidenced in other healthcare arenas where a hotel like environment in the hospital rooms has been created.
Are you looking to expand your service/retail business and capitalize on new revenue streams for your organization in a relatively "low risk" fashion? With healthy margins of 20% or more on service revenues and at least a 100% mark-up on retail items, who wouldn’t be? At Essentials Spa Consulting Group we can develop a comprehensive business model that prepares you in understanding your options when entering the medical spa, prevention and wellness industry. These types of businesses dramatically enhance and develop consumer loyalty and community. We can even build it and manage it for you!
Your potential customer is aware of the cutting edge information on products, ingredients, services, and demands the best quality service and value for their dollar. The “me too” bandwagon with medical day spa’s looking to cash in are over. You are competing with your client’s lifestyle choices such as a vacation or a home upgrade, not other facilities in your area.
There still is tremendous opportunity given that the spa industry now the fourth largest leisure activity in the U.S. and is still growing. 70% percent of American women never having set foot in a cosmetic practice or spa, the potentials are unlimited.
Starting and managing a business takes motivation, desire and talent. It also takes research and planning. Success in business starts with well thought out and correct planning. Only 20% of new businesses make it through their first year of operations! But just as a builder won't begin construction without a blueprint, you shouldn't rush into a new venture without a business plan and expert support.
To increase your chance for success, take the time up front to explore and evaluate your business and organization’s goals. Then use this information to build a comprehensive and well-thought-out business plan that will help you reach these goals. Essentials can support you in achieving all of it. We have been doing this for over 20 years and have proven methods that will make YOU the leader in your marketplace!
At Essentials Spa Consulting Group our goals are very straightforward. To help you be emotionally and financially profitable. To provide you with actionable strategies that you can use to grow your business beyond anything you ever expected, or even hoped. Our team walks their talk and we surround ourselves with the most successful people in life and business in order to exceed your expectations.
Essentials Spa Consulting Group works hands on to create structure that empowers your people, products, and services. These personally designed systems will powerfully transform your company and you. You will meet your goals and create prosperity and profitability for your business.
We offer spa concept, design, management, a medical grade skincare line, website development, and consulting; partnering with you to guide you from your strategic vision to practical applications. We work to motivate, inspire and focus on immediate objectives. We listen to your individual needs and demands and base our consulting on these. Together we set professional goals to move forward and create extraordinary results for your organization.
Yours in Success,